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June was a month of significant growth and change for our client. Despite a decrease in traffic by 40.65% compared to May, we saw an increase in 'Add to Cart' actions by 5.12% and an improvement in the average session duration by 3.77%. This indicates that while the number of visitors decreased, the quality of engagement improved.
Interestingly, while the number of leads decreased by 12.67%, the number of trials or subscriptions saw a significant increase of 30.77%. This is a clear indication of improved conversion quality. The most impressive metric was the revenue, which more than doubled, with an increase of 110.75%.
The Ecommerce Conversion Rate, a key indicator of the effectiveness of our ecommerce operations, saw a whopping increase of 120.35%. This shows that more visitors are converting into customers.
In terms of advertising, our spends increased by 16.55%, but this investment paid off. The cost per order decreased by 10.88%, and the Return on Ad Spend (ROAS) saw a substantial increase of 80.83%. This demonstrates the effectiveness of our advertising strategies.
The bounce rate for paid channels increased by 10.49%. While this is an area we'll continue to monitor and optimize, the overall performance metrics demonstrate that our strategies are attracting and engaging the right audience.
In conclusion, June was a month of growth and improved efficiency. Despite a decrease in traffic, we saw significant improvements in key performance indicators. Our strategies are not just attracting visitors, but the right kind of visitors - those who engage, convert, and contribute to revenue growth. We're excited about these results and look forward to continued success.
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